Outperformers are great storytellers. Not necessarily to others, but to themselves.

You’re telling yourself a story right now – about things that have happened, have not happened, may happen, may not happen…

Is it a good story?

This was one of my core points when I spoke for 60+ salespeople in Milwaukee last week. I had a bunch of them come up to me afterwards saying it was the most impactful:

Tell yourself a better story.


We all know a person that, no matter what good is happening in their lives, is suffering through a Shakespearean tragedy. It doesn't have to be that way.

Don't get me wrong, I've been guilty of telling myself plenty of bad stories. Someone doesn't get back to me so I tell myself they're not interested.

In some cases, that story may be reality. But in most cases, it's just a poorly written story based on a false narrative.

I have no idea how you're processing everything happening in our seemingly weird world but we can all be accountable for telling ourselves a better story. It's the precursor to being our best, personally and professionally.

Keep Outperforming,