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Discover the Daily Rituals and Peak Performance Secrets of the Best Athletes on the Planet

A letter from the running shoes of Scott Welle...

In graduate school I was asked to fly to New York to work on mental training with six high-level college football players getting ready for the NFL combine. They played various positions but they all had one common goal:

To maximize their performance when it mattered most.

Every player performed and got drafted...many of them higher than expected. They brought "it" when they needed to.

Now, if you're reading this, it's unlikely you're prepping for the NFL combine. I don't know you (yet) and I don't know where you are in your athletic journey. But we all have times in our life when we need to bring "it," and that's the basis of the EPIC program.

Looking back on my career as an athlete, these are things I WISH I knew early on when I was competing. I was physically skilled and talented but I frequently lost my composure in big moments, didn't perform well under pressure, lacked confidence, had no idea how to focus, was undisciplined in my practice and preparation, always teetered on the verge of burnout and was consumed with the wrong types of goals.

To give myself a small pat on the back, there were some things I did well, but I still don't want you to repeat my mistakes :)

I'll let you in on a little secret: the strategies that the highest performing athletes on the planet use to be their best on the court, course, pool, field and ice, are not rocket science or complex algorithms.

They're a set of rather simple, common-sense principles that are not common-practice for the vast majority of athletes.

I want to teach them to you so you can maximize YOUR performance when it matters most.

After I started implementing some of these principles, I went from being an "average" student to near straight-A's in graduate school. They are also the same skills I've used to author eight best selling books, start my own business, and complete 5 Ironman triathlons (including qualifying for the 70.3 World Championships), 29 marathons and a 100-mile ultra-marathon run.

They are truly LIFE skills that I'm thankful I learned. They weren't taught in the classroom and I can't imagine where I'd be in my life without them.

To close, think of one of your favorite athletes: What characteristics do they possess? You might say some combination of speed, quickness, agility, power, strength, etc., but I'm betting they are also unbeatable mentally, right? They have made the mind their greatest asset instead of their largest liability.

It's the ONE commonality all athletes MUST have to be successful.

Just imagine how much better you'll be when you own goals and smash them, wake up motivated, stay GRITTY, practice with a purpose, have unshakeable self-confidence, bounce back from getting knocked down, love nervous energy and make it work for you, lead others, stay fresh late in the season and play to win instead of playing not to lose.

It IS possible and I want to help you. I'm hoping you'll seize the opportunity.

To your success,

- Scott Welle
Creator, EPIC
Founder, Outperform The Norm

EPIC (Enhanced Performance in Competition) is a 12-module online program that exposes you to the advanced sport psychology techniques used by elite and professional athletes, showing you how to condition a mindset for success that extends far beyond athletics...and into your everyday life.

Module 1:

COMMIT. COMPETE. SUCCEED.

You must condition the mind like you condition the body – with focus, effort and consistency. This module describes the three fundamentals of an Outperforming mindset and how to put them into practice…immediately.

Module 2:

OWNING & SMASHING YOUR GOALS

Show me an Outperformer and I’ll show you someone with ambitious goals and a carefully constructed plan to achieve them. Get the essentials of the goal setting process and the critical elements to own and smash any goal you set.

Module 3:

MASTERING MOTIVATION

Motivation is not something you’re born with – it’s something you CREATE. Discover how Outperformers master motivation when they need an extra boost, anywhere, anytime.

Module 4:

PRACTICING WITH A PURPOSE

Outperformers are efficient and intentional with their practice. ‘The Norm’ goes through the motions. Make your training 10x more effective and become better at everything you do, faster.

Module 5:

UNLEASHING THE ALPHA DOG

When you’re the “Alpha Dog,” others need to come up to your level – you’re not coming down to theirs. Learn the critical confidence strategies so you can unleash your greatest performance when the pressure is on and it matters most.

Module 6:

DEVELOPING GRIT

There are no overnight successes…in sports and in life. Everything worthwhile requires GRIT. Outperformers develop this discipline and relentless work ethic to not stop until they’ve reached their final destination.

Module 7:

BUILDING BULLETPROOF RESILIENCE

Knocked down? Get back up. STRONGER. The single greatest skill any Outperformer possesses is the ability to positively respond to adversity. This module pulls back the curtain on what mental toughness truly is…and how you can build it.

Module 8:

GETTING IN "THE ZONE"

The Zone is a special place where you’re cool, calm and collected and performing at your highest level. Outperforming athletes get there more often and this module outlines the things you must DO (and must AVOID) to achieve peak performance.

Module 9:

STEPPING UP & LEADING

Outperformers are leaders. They’re not afraid to step up and stand out. They elevate the play of others. Be the one who teammates rely upon in the most critical times when they need to raise their collective game.

Module 10:

HARNESSING NERVOUS ENERGY

Everyone gets nervous, even top Outperformers. The difference is that ‘The Norm’ views nerves as something that’s going to hurt them instead of help them. Learn to flip this switch, where the more nervous you are, the BETTER you’ll perform.

Module 11:

PLAYING TO WIN VS. NOT TO LOSE

Outperformers play to win. They strive to succeed instead of fearing to fail. In the heat of competition, bringing this belief is the difference between those who come through in the clutch and those who let down.

Module 12:

OVERCOMING OVERTRAINING

Your physical and mental energy is like your cell phone – it must be recharged to perform optimally. This module provides the tools so you can stay sharp and maintain the Outperforming edge during long training and competitive seasons.

BONUS Module 1:

BEYOND POP TARTS & GATORADE

Many youth athletes are malnourished and don’t fuel their body to Outperform. This ruins their ability to function optimally because they are driving their car (body) on an empty tank of gas. This bonus training will change the way you look at performance nutrition and provide simple, superior and convenient solutions for the youth athlete.

BONUS Module 2:

GAME DAY READY

Brutal competition + a suffocating pressure to perform. Are you Game Day READY? This bonus module gives you the strategies to calm your mind and sharpen your focus, so you consistently deliver under the brightest lights, on the biggest stage, against any opponent.

BONUS Module 3:

COMPETING IN THE CLASSROOM

Study faster. Learn easier. Take tests better. Outperformers can also dominate the classroom. Use the same strategies that have made you successful athletically and discover how to apply them academically, so you can maximize your performance on the education ‘field of play.’

Take the content from the EPIC modules and use the step-by-step workbook to apply it to your own performance.

If you're a Coach or Athletic Director, please Contact Me for special team and school pricing...

WATCH THE OUTPERFORM MOVIE TRAILER

*Schedule changes rapidly and is updated intermittently. Contact Scott for up-to-date availability

OCTOBER

2026

St. Cloud, MN

Opening keynote for MASMS's (Minnesota Educational Facility Management Professionals) Annual Conference & Expo.

OCTOBER

2026

Coeur d'Alene, ID

Keynote for Utilities Coordinating Councils of ID, WA, MT, OR and AK on leadership and serving with excellence.

OCTOBER

2026

Tampa, FL

Opening keynote on service and INTENTION for MinistrySmart's Annual Conference.

OCTOBER

2026

Clayton, MO

Keynote for Northwestern Mutual financial advisors and leadership team members on showing up as your best and Outperforming The Norm.

OCTOBER

2026

Tampa, FL

Keynote on resilience, differentiation, and showing up as your Outperforming best for Keller Williams real estate agents.

NOVEMBER

2026

Holland, MI

Workshop on Daily Execution, Extraordinary Results (DE.ER.) for director-level managers of Vistage Worldwide.

NOVEMBER

2026

Holland, MI

Workshop on Daily Execution, Extraordinary Results (DE.ER.) for director-level managers of Vistage Worldwide.

NOVEMBER

2026

Savannah, GA

Outperform The Norm keynote for Interstate Medical Licensure Compact Commission's (IMLCC) Annual Meeting.

NOVEMBER

2026

Winnipeg, Manitoba

Workshops on leadership and "igniting" others to peak performance for PMI Manitoba's Reignite Annual Conference. 

DECEMBER

2026

Zoom, USA

Session for NSA's (National Speakers Association) Activate Conference on upgrading your online presentations.

DECEMBER

2026

Lakeville, MN

Morning keynote on leadership and serving with excellence for Lakeville Rotarians. 

DECEMBER

2026

Madison, WI

Keynote for Northwestern Mutual financial advisors on goals, purpose, resilience and Outperforming The Norm.

JANUARY

2027

Bloomington, MN

Evening keynote for Eagle Group of Minnesota. Proud to serve the veterans who have served our country!

FEBRUARY

2027

Denver, CO

Workshop on mindset for NSA (National Speakers Association) Colorado's Speaker Academy.

FEBRUARY

2027

Lake of the Ozarks, MO

Opening Outperform The Norm keynote for Missouri Parks & Recreation Association's (MPRA) Annual Conference.

JUNE

2027

Salt Lake City, UT

Keynote for Northwestern Mutual financial advisors + workshop for leadership team on influence, motivation and Outperforming The Norm.

AUGUST

2027

Zoom, USA

Peak Performance for Project Managers keynote for PMI (Project Management Institute) Northeast Florida chapter.

NOVEMBER

2027

Zoom, USA

Virtual keynote on leadership and influence for Texas Security Bank's Business Speaker Series.

DECEMBER

2027

Des Moines, IA

Keynote for Northwestern Mutual financial advisors and leadership team members on showing up as your best and Outperforming The Norm.

DECEMBER

2027

Minneapolis, MN

Workshop on business success strategies for entrepreneurs of SEGC (Small Emerging Growth Companies).

Today’s world is different. It’s full of unpredictability, competition, cynicism and distraction. How do you rise above it, focus on what matters and stand out as your Outperforming best? Download Scott's press kit to find out.