I literally just got off of a call for an event I’m keynoting in February.
Purpose of the call was to discuss messaging and theme, and the lady I was speaking with was talking about the significant “headwinds” they’re going to experience in 2024 (new systems, changes, market conditions, etc.).
My advice on the message?
ANYBODY can perform in a tailwind, when it’s easy and you have something pushing you forward to success. That takes no talent. But how you perform in headwinds is a testament to your character and is what makes you an Outperformer.
I’ll leave it at that.