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A letter from the coffee cup of Scott Welle...

13 years ago I signed up for my first Ironman triathlon. I remember the day like it was yesterday and, in retrospect, I had NO IDEA what I was doing. To say I was in over my head is a drastic understatement:

See, this wannabe-Ironman was held back in swimming lessons growing up (afraid of the deep end of the pool), didn't own a bike and only ran if someone was chasing him.

Oh, and I had never completed a triathlon before...of ANY distance.

As I sat at the computer in my office, there were a long list of questions I had to answer, boxes I needed to check, forms I needed to complete. It seemed to take forever. As I scrolled to the bottom of the page there was a big "SUBMIT" button staring me in the face.

Immediately, a shot of adrenaline went through my body and my heart rate skyrocketed. I was equal parts excited and scared-to-death.

Why? Because I knew, deep down, if I hit that SUBMIT button, my life was going to change. I was going to be forced outside of my comfort zone and required to demand more of myself than I thought possible.

Thankfully, I did it. And I consider it one of best decisions I've ever made.

Below this text there is a form, and at the end of it is a big SUBMIT button. I have no idea what resides outside of your comfort zone this year but if you'd like to work with me as your 1-on-1 coach to find out, let's roll up our sleeves and get after it. I guarantee you won't regret it.

To an Outperforming YOU,




What are the top three goals you would like to achieve this year?

Why is it important for you to make the above changes now?

What has been keeping you from accomplishing these things in the past?

How important are these goals for you on a scale of 1-10?

What are three characteristics you would like to see in your coach?

What are the best days/times for your 20-30 minute consult (please be as specific as possible?

What ONE word would you like to define your year?

Any other comments/questions/concerns you would like to add?


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