The average person has 50,000 thoughts per day and 40,000 of those thoughts are negative.

If you’ve heard me speak, I’ve probably referenced that statistic. I will often ask the audience WHY?

Is this born? Or made?

There isn’t a right and a wrong answer, but the reality is, it’s a bit of both.

Case in point – I was reading an email this morning from someone I follow in the “online world.” He’s built big businesses and provided a lot of great advice about creating products/programs, book marketing, etc…

But, his communication style is always so…NEGATIVE.

He provides strong content in his newsletter, but, then, always caps it off by criticizing and slamming down the people who don’t do it his way. It leaves a horrible taste in your mouth.

Putting other people DOWN doesn’t pull you UP.

Saying someone is BAD doesn’t make you BETTER.

If you’re here in the U.S., you’ll see this leading up to the November elections. I was watching the MN Twins game a couple nights ago while I was cooking dinner and I counted four negative political ads before I’d even taken my first bite.

It was nothing about how someone is good – it was all about how someone else is corrupt, untrustworthy, biased and “not fit for office.”

These are fear-based tactics and if you think they don’t affect you, trust me, they DO. Our minds are always being conditioned.

I’ve been in sales all my life and I’ve been asked many times why I’m better than the competition.

I respond the same way I always have: “I’m not going to tell you that anyone is BAD – all I can tell you is what I will bring and what I do well, and hopefully, that will be enough to help you make a confident decision.”

I don’t need to say someone else is bad to make me good.

If you’re leading a team, business, organization, or ANYONE, I’d recommend you approach it the same way. You can be very successful pointing out all the reasons that the competition is worse, but if you believe that your vibe affects your tribe, I’m not sure this will build the type of brand integrity and loyal customer following that you want.

"Be so good they can't ignore you." What do you think?

Keep Outperforming,